SaaS PPC agency for B2B demos and pipeline
A SaaS PPC agency runs your paid ads so they produce booked demos and revenue, not just clicks. At SaaSRev we run paid ads for B2B SaaS, connect them to a funnel built to convert, test new creative every 3 to 5 days, and judge everything on cost per demo and pipeline.
Last updated
Published client results
- Instapatient2 demos a week to 100 demos a month
- KBS Media$0 MRR to $30K MRR in 30 days
- YourAtlas$10K MRR to $100K+ MRR in 120 days
What does a SaaS PPC agency do?
It plans, launches and optimizes the paid campaigns that bring buyers to your site, then keeps cutting waste and scaling what works. For SaaS that is more than ad setup. The ads, the landing page, the booking path and the tracking all have to work together, because a campaign is only as good as the page it sends people to.
We handle all four, so you have one team accountable for the number that matters: qualified demos on your calendar.
Ads built around demos
We optimize for qualified demos and lead-to-demo rate, not for click volume.
Audiences built around your buyers
We start from your ideal customer profile and intent signals, not from broad guesses.
One feedback loop
New creative goes in, laggards come out, and budget follows the demos.
Which kinds of campaigns do we run?
Each one has a different job. Together they cover buyers who have never heard of you, buyers already looking, and buyers who almost booked.
Cold audiences
Reach buyers who have never heard of you.
What we run
- Audiences built around your ideal customer profile
- A small set of creative angles for each audience
What to watch
- These buyers are not searching, so the offer has to earn their attention
What we run
- Audiences built from intent signals
- A plain-targeting control to compare against
What to watch
- Intent signals can be noisy, so we keep only what earns its cost
Retargeting
Bring back visitors who did not book.
What we run
- Audiences of site visitors and video viewers
- Messages for people who watched but did not book
What to watch
- It supports the campaigns above. It does not replace them
Creative testing
A steady rhythm of new angles, so the ads do not go stale.
What we run
- New creative angles every 3 to 5 days
- Retiring what lags before fatigue sets in
What to watch
- When the same ad runs too long, cost per lead creeps up
How do we run your campaigns?
Ads cannot fix an unclear offer, so we start there.
- 1
Foundation
First 14 days
What we do
- Audit your offer, messaging and ideal customer profile
- Set up conversion tracking so every demo can be traced
- Plan the first audiences and creative angles
What you do
- Share sales call recordings
- Give us access to your ad accounts
- Tell us which buyers close best
- 2
Go live
Launch
What we do
- Launch a small set of creative angles for each audience
- Point every campaign at a page built for one action
What you do
- Fund the ad accounts
- Be ready to take the demos that arrive
- 3
Test cycle
Every 3 to 5 days
What we do
- Add new creative and retire what lags
- Manage creative fatigue before cost per lead creeps up
What you do
- Share what you hear on demo calls
- 4
Scale
Ongoing
What we do
- Move budget to what produces qualified demos
- Report cost per demo, CAC and pipeline
What you do
- Share which deals close, so we optimize for revenue
What could your ad budget turn into?
Set your spend and your own assumptions. The result is your numbers multiplied, not a forecast.
Qualified demos a month
10
New customers a month
2
Ad cost per customer
$2,000
ARR for each $1 of ads
$6
New ARR a month
$24,000
These starting numbers are examples. Use what you pay for a qualified demo today, or what you expect to. It is your assumptions, multiplied: not a forecast or a promise.
Why do most SaaS PPC campaigns fail to book demos?
The same few problems show up again and again. Here is what we do about each.
- Clicks land on a general homepageEvery campaign points at a page built for one action: booking a qualified demo.
- The goal is leads, so the ads attract anyoneWe optimize for qualified demos and lead-to-demo rate.
- The creative never changes, so fatigue sets inNew angles go in every 3 to 5 days, and fatigue is managed before cost per lead creeps up.
- Nobody can say which ad produced revenueEvery demo is tracked from first click to closed ARR.
- Success means clicks and cost per leadSuccess means cost per demo, CAC and pipeline.
What have clients seen?
Instapatient
Demo engine
2
demos a week
100
demos a month
Instapatient had product-market fit and healthy unit economics, but only two demos a week and no predictable rhythm. We built the acquisition engine that turned those fundamentals into a full calendar.
YourAtlas
Founder-led to system-led
$10K
MRR
$100K+
MRR in 120 days
The founders were stuck running sales calls and daily ops themselves, with inconsistent paid ads behind them. We replaced the effort with a predictable system and gave them their time back.
MediaMaxxing
SaaS launch
$0
ARR
$1.2M
ARR in 3 months
MediaMaxxing started as UGC coaching for fast-growing social communities. We designed it from day one to grow into a SaaS, with coaching and agency support living inside the product.
KBS Media
Paid acquisition
$0
MRR
$30K
MRR in 30 days
KBS Media started at $0 in monthly recurring revenue. Within 30 days of working with SaaSRev they reached $30,000, and the founder tells the story in the video reviews below.
Published results from SaaSRev client engagements. They depend on each company’s product, market, budget and sales process, and are not a guarantee. Terms of Use
What does a SaaS PPC agency cost?
Pricing depends on your stage, ad spend and how much of the funnel we build. Your ad spend goes straight to the ad platforms.
Ad spend
We work best with teams who can put $3K to $5K a month into ads. That money goes to the ad platforms, not to us.
Campaigns and audiences
More audiences and creative angles means more to build, test and report on.
Funnel work
If we also build the offer, page and follow-up, there is more to scope.
What happens on the strategy call
- We review your funnel and growth goals together
- Qualified companies get a free SaaS PPC audit that points out the fastest wins
- You leave knowing where your biggest gap is and what we would build first
We scope the work on a strategy call, so you pay for the parts you need and nothing else.
Book a Strategy CallWhat do we need from you?
Ad account access
Your ad accounts, so we can launch and optimize. Your spend goes straight to the ad platforms.
Your sales calls
Recordings or notes, so the creative uses the words buyers use.
A calendar and CRM
So every demo is tracked from the first click to closed revenue.
Demo feedback
Which calls went well and which deals closed.
Is SaaS PPC right for you?
This is for you if
- You sell B2B SaaS and customers already pay for it
- You can put $3K to $5K a month into ads
- You want 3 to 5 pre-qualified demos a week
- You want acquisition you can forecast
This is NOT for you if
- You're pre-revenue or still searching for product-market fit
- You want results without testing
Frequently asked questions
What does a SaaS PPC agency cost?
Pricing depends on your stage, ad spend and how much of the funnel we build. Your ad spend goes straight to the ad platforms. Book a strategy call and we will scope it with you.
What kinds of ad campaigns do you run?
We run cold-audience campaigns, intent-led campaigns that target accounts already researching tools like yours, and retargeting for visitors who did not book.
How long until I see demos?
The goal is weeks, not months of trial and error. It depends on how much of your offer and funnel needs building first, which is why we start with a 14-day audit before the campaigns scale.
Do you work with product-led as well as sales-led SaaS?
Yes. For product-led companies we optimize for free trials, signups and self-serve conversions. For sales-led companies we optimize for booked demos, qualified calls and pipeline quality.
Do I need a landing page and funnel before I start?
No. If you do not have one that converts, we build it as part of the work, because the ad and the page it leads to have to be designed together.
How do you measure success?
With SaaS metrics tied to growth: cost per trial or demo, CAC, lead-to-demo rate, funnel conversion, and the pipeline and revenue the ads produce. Vanity metrics only matter if they move those.
What results can I expect?
Results depend on your product, market, budget and sales process, so we cannot promise a number. Our published case studies show what is possible, and the strategy call tells you where you would start.
What happens on the strategy call?
We review your funnel and growth goals together, and qualified companies get a free SaaS PPC audit that points out the fastest wins. You come away knowing where your biggest gap is and what we would build first.
Still have a question? Book a strategy call and ask us directly.
Related reading
- How to Lower SaaS CAC When Paid Ads Get ExpensivePaid ads getting expensive? Lower SaaS CAC by fixing targeting, show rate and close rate before you cut spend. Includes the CAC formula and a worked example.
- Paid Ads vs Outbound for B2B SaaS: Which to Start WithPaid ads vs outbound for B2B SaaS: pick by deal size, market size and buyer intent. A plain comparison of cost, risk and when to run both.
- How to Get More Demos for Your B2B SaaS: 6 FixesWant to get more demos? Fix the path from click to booked call: targeting, offer, pre-qualification, follow-up and tracking. Six fixes for B2B SaaS.
Want pre-qualified demos on your calendar every week?
Book a strategy call. We review your funnel and growth goals together, and qualified companies get a free SaaS PPC audit.