The whole customer acquisition system for B2B SaaS, built and run for you
SaaSRev builds and runs the whole customer acquisition system for B2B SaaS: the offer, the funnel, paid ads with intent data, and the pipeline tracking behind them. Each part is designed to work with the others, so pre-qualified demos land on your calendar every week.
Last updated
Published client results
- Instapatient2 demos a week to 100 demos a month
- KBS Media$0 MRR to $30K MRR in 30 days
- YourAtlas$10K MRR to $100K+ MRR in 120 days
- OfferIn your buyers' own words
- FunnelPre-qualifies before the call
- AdsReach buyers where they are
- PipelineEvery demo traced to revenue
What is a SaaS customer acquisition system?
A SaaS acquisition system is everything between a stranger seeing your ad and a qualified buyer sitting in a demo: the offer they respond to, the funnel that converts them, the ads that reach them, and the tracking that shows what worked.
Most teams buy these pieces one at a time from different vendors, and the gaps between them are where demos get lost. We build and run them together, so one team is accountable for the result.
One team, one number
The offer, funnel, ads and tracking are built together, so no one can point at the gap between them.
Built for cold traffic
Every part assumes the buyer has never heard of you, and earns their attention step by step.
Judged on revenue
Cost per qualified demo, CAC and pipeline decide what we cut and what we scale.
What do we build?
Pick a part to see what you get, and what we need from you.
Offer
A 14-day audit, then an offer that works on cold traffic. We go through your sales calls, talk to your team and write the offer in the words your customers use when they are ready to buy.
You get
- Sales-call and ideal customer profile audit
- Messaging brief in your buyers' own words
- An offer built for cold traffic
We need from you
- Recordings or notes from recent sales calls
- Time with someone who talks to buyers every week
Funnel
A VSL funnel that sells before the call. Buyers watch a short video, answer a few qualifying questions and only then reach your calendar.
You get
- VSL scripting and editing
- Landing page copy and design
- Pre-qualification flow
- Email and SMS nurture, and CRM handoff
We need from you
- You record the video, once
- Approval of the script and page copy
Ads
Paid campaigns tied to your funnel. We target accounts already researching tools like yours, and test that against plain targeting.
You get
- Cold, intent-led and retargeting campaigns
- New creative tested every 3 to 5 days
- Intent data targeting, tested against plain targeting
- Cutting what lags and scaling what wins
We need from you
- Funded ad accounts: your spend goes straight to the platforms
- Access to your ad accounts, so we can run and track them
Pipeline
Attribution from first click to closed ARR. By the time a call starts, the buyer has watched your video, qualified themselves and decided they want in, and you can trace the demo back to the click.
You get
- Follow-up automation
- CRM sync
- Reporting on cost per demo, CAC and pipeline by channel
We need from you
- Access to your CRM and calendar
- Closed-deal outcomes, so revenue ties back to the ad
How does an engagement run?
Each phase makes the next one cheaper to get right.
- 1
Audit
First 14 days
What we do
- Audit your sales calls, messaging and ideal customer profile
- Talk to your team
- Write the messaging brief and the offer
What you do
- Share sales call recordings or notes
- Give us time with your team
- Review the offer
- 2
Build
After the audit
What we do
- Script the video and build the landing page
- Build the qualifying questions and follow-up
- Write the ad creative
What you do
- Record the video
- Approve the script and page copy
- Give us access to your CRM and calendar
- 3
Go live
Launch
What we do
- Set up tracking so every demo can be traced
- Launch the campaigns
What you do
- Fund the ad accounts
- Be ready to take the demos that arrive
- 4
Test and scale
Every 3 to 5 days
What we do
- Add new creative and cut what lags
- Move budget to what books qualified demos
- Report cost per demo, CAC and pipeline
What you do
- Tell us how the demos went
- Tell us which deals closed
What are more demos worth to you?
Put in your own numbers. This is not a forecast: it is your assumptions, multiplied.
Demos held a month
105
New customers a month
21
New ARR a month
$252,000
What moves the number
- 1 more point of booking rate+35 demos
- 10 more points of show-up rate+15 demos
- 20% more visitors+21 demos
These starting numbers are examples. Replace them with yours. It is your assumptions, multiplied: not a forecast or a promise.
How does this compare to the alternatives?
Time to first demos
- SaaSRev
- Weeks
- Hiring an SDR
- Months of hiring and ramp
- A generic agency
- Weeks of onboarding
- Doing it yourself
- Months of trial and error
Channels
- SaaSRev
- Paid, intent data, VSL, outbound
- Hiring an SDR
- Outbound only
- A generic agency
- Usually one
- Doing it yourself
- Whatever you can learn
Offer and VSL funnel built for you
- SaaSRev
- Hiring an SDR
- A generic agency
- Doing it yourself
Built only for SaaS
- SaaSRev
- Hiring an SDR
- A generic agency
- Doing it yourself
Attribution to closed ARR
- SaaSRev
- Hiring an SDR
- A generic agency
- Doing it yourself
What have clients seen?
Instapatient
Demo engine
2
demos a week
100
demos a month
Instapatient had product-market fit and healthy unit economics, but only two demos a week and no predictable rhythm. We built the acquisition engine that turned those fundamentals into a full calendar.
YourAtlas
Founder-led to system-led
$10K
MRR
$100K+
MRR in 120 days
The founders were stuck running sales calls and daily ops themselves, with inconsistent paid ads behind them. We replaced the effort with a predictable system and gave them their time back.
MediaMaxxing
SaaS launch
$0
ARR
$1.2M
ARR in 3 months
MediaMaxxing started as UGC coaching for fast-growing social communities. We designed it from day one to grow into a SaaS, with coaching and agency support living inside the product.
KBS Media
Paid acquisition
$0
MRR
$30K
MRR in 30 days
KBS Media started at $0 in monthly recurring revenue. Within 30 days of working with SaaSRev they reached $30,000, and the founder tells the story in the video reviews below.
Published results from SaaSRev client engagements. They depend on each company’s product, market, budget and sales process, and are not a guarantee. Terms of Use
How does pricing work?
Pricing depends on your stage, ad spend and how much of the funnel we build. Your ad spend goes straight to the ad platforms.
Your stage
Which parts you need. Some teams need the whole system; others already have a strong offer or funnel.
Your ad spend
We work best with teams who can put $3K to $5K a month into ads. That money goes to the ad platforms, not to us.
How much we build
The more of the funnel we build for you, the more there is to scope: video, page, follow-up and tracking.
What happens on the strategy call
- We review your funnel and growth goals together
- Qualified companies get a free SaaS PPC audit that points out the fastest wins
- You leave knowing where your biggest gap is and what we would build first
We scope the work on a strategy call, so you pay for the parts you need and nothing else.
Book a Strategy CallWhat do we need from you?
A good engagement is a shared one. This is what we ask for.
Your sales calls
Recordings or notes from recent calls, so the offer uses your buyers' own words.
One recording
If we build a VSL funnel, you record the video once. We script and edit it.
Access
Your ad accounts, CRM and calendar, so we can launch, track and tie every demo to revenue.
Feedback from demos
Which calls went well and which deals closed, so we optimize for revenue and not just bookings.
Who is this for, and who is it not for?
This is for you if
- You sell B2B SaaS and customers already pay for it
- You can put $3K to $5K a month into ads
- You want 3 to 5 pre-qualified demos a week
- You want acquisition you can forecast
This is NOT for you if
- You're pre-revenue or still searching for product-market fit
- You want results without testing
- Nobody on the team can record a video for the funnel
Frequently asked questions
What does SaaSRev do?
SaaSRev is a SaaS lead generation and paid ads agency. We build and run the offer, the funnel, paid ads with intent data, and the pipeline tracking behind them, so pre-qualified demos reach your calendar every week.
Who are your services for?
B2B SaaS companies that already have paying customers, can put $3K to $5K a month into ads, and want 3 to 5 pre-qualified demos a week. They are not a fit for pre-revenue companies or teams still searching for product-market fit.
Can I buy just one service, like the ads?
The parts are designed to work together, because an ad is only as good as the offer and funnel behind it. Book a strategy call and we will look at your funnel and tell you where the biggest gap is.
How does pricing work?
Pricing depends on your stage, ad spend and how much of the funnel we build. Your ad spend goes straight to the ad platforms. Book a strategy call and we will scope it with you.
What happens on the strategy call?
We review your funnel and growth goals together, and qualified companies get a free SaaS PPC audit that points out the fastest wins. You come away knowing where your biggest gap is and what we would build first.
Do you work with early-stage and funded companies?
Yes. Early-stage and bootstrapped teams come to us for efficient acquisition, and VC-backed teams come to us to scale pipeline and revenue.
Do you work globally?
Yes. We run campaigns for SaaS companies in the United States, the UK, Europe and other international markets, built around each market's intent, competition and buying behavior.
How do I get started?
Book a strategy call. We review your funnel and growth goals together, and qualified companies get a free SaaS PPC audit that points out the fastest wins.
Still have a question? Book a strategy call and ask us directly.
Related reading
- How to Get More Demos for Your B2B SaaS: 6 FixesWant to get more demos? Fix the path from click to booked call: targeting, offer, pre-qualification, follow-up and tracking. Six fixes for B2B SaaS.
- How to Lower SaaS CAC When Paid Ads Get ExpensivePaid ads getting expensive? Lower SaaS CAC by fixing targeting, show rate and close rate before you cut spend. Includes the CAC formula and a worked example.
- What Is a VSL Funnel for SaaS? How It Works and When It Pays OffA VSL funnel sends buyers to a video, then qualifying questions, then a calendar. See how it works for SaaS demos, when it fits and how to measure it.
Want pre-qualified demos on your calendar every week?
Book a strategy call. We review your funnel and growth goals together, and qualified companies get a free SaaS PPC audit.