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SaaS acquisition, in practice
Practical notes on B2B SaaS demo generation: how to get more qualified demos from paid ads, funnels and outbound.
October 29, 2026 · 5 min read
Paid Ads vs Outbound for B2B SaaS: Which to Start With
Paid ads vs outbound for B2B SaaS: pick by deal size, market size and buyer intent. A plain comparison of cost, risk and when to run both.
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October 27, 2026 · 6 min read
How to Lower SaaS CAC When Paid Ads Get Expensive
Paid ads getting expensive? Lower SaaS CAC by fixing targeting, show rate and close rate before you cut spend. Includes the CAC formula and a worked example.
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October 22, 2026 · 6 min read
What Is a VSL Funnel for SaaS? How It Works and When It Pays Off
A VSL funnel sends buyers to a video, then qualifying questions, then a calendar. See how it works for SaaS demos, when it fits and how to measure it.
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October 18, 2026 · 5 min read
How to Get More Demos for Your B2B SaaS: 6 Fixes
Want to get more demos? Fix the path from click to booked call: targeting, offer, pre-qualification, follow-up and tracking. Six fixes for B2B SaaS.
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