Intent data ads that find in-market SaaS buyers

Intent data advertising shows your ads to companies that are already researching tools like yours, instead of to everyone who fits a job-title list. At SaaSRev we layer intent signals into paid campaigns, test new creative every 3 to 5 days, and move budget to whatever produces qualified demos.

Last updated October 18, 2026

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Published client results

Instapatient2 demos a week to 100 demos a month
KBS Media$0 MRR to $30K MRR in 30 days
YourAtlas$10K MRR to $100K+ MRR in 120 days

Everyone who fitsResearching now

Ads go to every account that matches a job-title list. Many of them are not looking right now.

Ads go to the accounts showing research activity in your category right now.

An illustration of the idea, not data.

What is intent data advertising?

Intent data shows which companies are researching a topic or a category. Ad platforms can use that signal to help decide who sees your ads. The idea is simple: a buyer who is researching your category right now is more likely to book a demo than one who has never looked.

Intent is a signal, not a promise. We treat it as one input and test it against plain targeting, so you only pay for it if it earns its place.

Aimed at active research

Ads go to accounts already looking at tools like yours, not to everyone who might one day.

Tested, not trusted blindly

We compare intent-led campaigns with plain targeting and keep what earns its cost.

Fresh creative on a rhythm

New angles every 3 to 5 days, with fatigue managed before cost per lead creeps up.

How is intent-led targeting different from standard targeting?

Who sees the ad

Standard targeting: Everyone who matches a job title or interest
Intent-led targeting: Accounts showing research activity in your category

Timing

Standard targeting: Whenever the person happens to see it
Intent-led targeting: While they are actively looking at options

Main risk

Standard targeting: Spend on people with no current need
Intent-led targeting: Signals can be noisy, so we test them against a control

How we judge it

Standard targeting: Clicks and cost per lead
Intent-led targeting: Cost per qualified demo and pipeline

Difference	Standard targeting	Intent-led targeting
Who sees the ad	Everyone who matches a job title or interest	Accounts showing research activity in your category
Timing	Whenever the person happens to see it	While they are actively looking at options
Main risk	Spend on people with no current need	Signals can be noisy, so we test them against a control
How we judge it	Clicks and cost per lead	Cost per qualified demo and pipeline

What do you get?

Intent-led audience setup

Audiences built from accounts already researching tools like yours.

A control campaign

Plain targeting running alongside, so you can see whether intent earns its cost.

Creative for each stage

A buyer comparing options needs a different message than one just learning the problem exists.

A page that converts

A landing page or VSL funnel, so intent-qualified visitors never meet a weak page.

Honest reporting

Cost per qualified demo and pipeline, for intent-led and plain targeting side by side.

How do we use intent data?

1
Define fit
First 14 days
What we do
- Start from your ideal customer profile
- Audit your offer and messaging
What you do
- Share sales call recordings
- Tell us which accounts close best
2
Find in-market accounts
Launch
What we do
- Target accounts already researching tools like yours
- Run a plain-targeting control beside them
What you do
- Fund the ad accounts
- Give us access to run them
3
Test and compare
Every 3 to 5 days
What we do
- Test new creative angles
- Compare intent-led and plain results
What you do
- Share what you hear on demo calls
4
Scale what earns it
Ongoing
What we do
- Cut what lags and move budget to what books qualified demos
- Manage fatigue before cost per lead creeps up
What you do
- Share which deals close

What could your ad budget turn into?

Set your spend and your own assumptions. The result is your numbers multiplied, not a forecast.

Monthly ad spend$4,000

Cost per qualified demo$400

Held demos that become customers20%

Average contract value (ARR)$12,000

Qualified demos a month

New customers a month

Ad cost per customer

$2,000

ARR for each $1 of ads

New ARR a month

$24,000

These starting numbers are examples. Use what you pay for a qualified demo today, or what you expect to. It is your assumptions, multiplied: not a forecast or a promise.

What can intent data not tell you?

Intent data is useful, and it is also incomplete. Knowing that a company is researching your category does not tell you everything about whether they will buy.

Whether the company has budget right now
Whether the person researching is the person who decides
How recent or reliable the signal is

What have clients seen?

Instapatient

Demo engine

demos a week

100

demos a month

Instapatient had product-market fit and healthy unit economics, but only two demos a week and no predictable rhythm. We built the acquisition engine that turned those fundamentals into a full calendar.

YourAtlas

Founder-led to system-led

$10K

MRR

$100K+

MRR in 120 days

The founders were stuck running sales calls and daily ops themselves, with inconsistent paid ads behind them. We replaced the effort with a predictable system and gave them their time back.

MediaMaxxing

SaaS launch

ARR

$1.2M

ARR in 3 months

MediaMaxxing started as UGC coaching for fast-growing social communities. We designed it from day one to grow into a SaaS, with coaching and agency support living inside the product.

KBS Media

Paid acquisition

MRR

$30K

MRR in 30 days

KBS Media started at $0 in monthly recurring revenue. Within 30 days of working with SaaSRev they reached $30,000, and the founder tells the story in the video reviews below.

Published results from SaaSRev client engagements. They depend on each company’s product, market, budget and sales process, and are not a guarantee. Terms of Use

How much do intent data ads cost?

Pricing depends on your stage, ad spend and how much of the funnel we build. Your ad spend goes straight to the ad platforms.

Ad spend
We work best with teams who can put $3K to $5K a month into ads. That money goes to the ad platforms, not to us.
How much we test
Running a control beside intent-led campaigns means more to set up and report on.
Funnel work
If we also build the page or VSL funnel, there is more to scope.

What happens on the strategy call

We review your funnel and growth goals together
Qualified companies get a free SaaS PPC audit that points out the fastest wins
You leave knowing where your biggest gap is and what we would build first

We scope the work on a strategy call, so you pay for the parts you need and nothing else.

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What do we need from you?

Your ideal customer

Who closes best, so signals are read against a clear picture of fit.

Account access

Your ad accounts, so we can launch the campaigns and the control.

A calendar and CRM

So every demo can be traced back to its source.

Demo feedback

Which calls went well and which deals closed.

Are intent data ads right for you?

This is for you if

You sell B2B SaaS and customers already pay for it
You can put $3K to $5K a month into ads
You want 3 to 5 pre-qualified demos a week
You want acquisition you can forecast

This is NOT for you if

You're pre-revenue or still searching for product-market fit
You want results without testing

Frequently asked questions

What is intent data?

Intent data is information about which companies are researching a topic or category. In advertising, it helps decide which accounts to show ads to, so spend goes to buyers who are already looking.

Does intent data guarantee more demos?

No. Intent is a signal, not a promise. Some signals are noisy, which is why we test intent-led campaigns against plain targeting and keep only what produces qualified demos.

How do you avoid ad fatigue?

We test new creative angles every 3 to 5 days, retire what lags, and watch for fatigue so it is managed before cost per lead creeps up.

How much does it cost?

Pricing depends on your stage, ad spend and how much of the funnel we build. Your ad spend goes straight to the ad platforms. Book a strategy call and we will scope it with you.

Do I need a funnel before I start?

You need a page that converts. If you do not have one, we build the funnel as part of the work, so buyers who are ready to look at you do not meet a weak page. See our VSL funnel page for how it works.

What do you need from me?

Your ideal customer profile, access to your ad accounts, a calendar and CRM so demos can be traced, and feedback on how the demos go.

What results can I expect?

Results depend on your product, market, budget and sales process, so we cannot promise a number. Our published case studies show what is possible, and the strategy call tells you where you would start.

What happens on the strategy call?

We review your funnel and growth goals together, and qualified companies get a free SaaS PPC audit that points out the fastest wins. You come away knowing where your biggest gap is and what we would build first.

Still have a question? Book a strategy call and ask us directly.

Want pre-qualified demos on your calendar every week?

Book a strategy call. We review your funnel and growth goals together, and qualified companies get a free SaaS PPC audit.