Brandva, formerly MyBranz, is a marketing platform for Shopify merchants. It uses store data to help brands create email campaigns, ads and SEO content in minutes. The founder knew the market and the product worked. The business model did not yet.
What was the problem?
Brandva had no recurring revenue. A few one-time customers and custom project work paid the bills, there was no subscription pricing, and the founder was doing custom work for each client. Three more things held growth back:
- Vague positioning. "All-in-one marketing for Shopify" did not say why a merchant needed it, in a crowded app store, and the product tried to serve every store from tiny to very large.
- Inconsistent acquisition. Leads came mostly from the app store, with no outbound or paid acquisition, and sales calls were improvised with no qualification.
- A founder buried in execution. Support, onboarding, custom work, sales and marketing all sat with one person, about 80% of their time on execution and 20% on strategy.
What did SaaSRev change?
1. A narrower customer. The target became Shopify stores doing $50K to $500K a month in revenue. These stores can afford $200 to $500 a month for software, but are too small for a full marketing team.
2. Outcome-driven positioning. The message moved from a feature list ("AI-powered campaigns") to a clear promise: stop juggling five marketing tools, and generate campaigns, ads and SEO content in minutes.
3. Three subscription tiers. Starter at $197 a month, Growth at $397 and Scale at $697 replaced custom project pricing and gave every sale an upgrade path.
4. A repeatable sales call. A four-part call (qualification, pain, solution, close) with written answers to the common objections replaced improvised calls.
5. Acquisition tied to the new offer. We rewrote the app listing around savings, ran paid campaigns to a landing page with a savings calculator, and added outbound to the target stores.
6. Automated follow-up. Nurture emails, booking reminders and an onboarding sequence took manual follow-up off the founder's plate.
What were the results?
| Metric | Before | After |
|---|---|---|
| Monthly recurring revenue | $0 | $25K in 90 days |
| Close rate | Under 15% | 35% |
| Show rate | 50% | 75% |
| Product activation after sign-up | 40% | 70% |
| Founder time on execution | About 80% | About 30% |
With a weekly review of MRR, churn and customer value, and a monthly plan tied to the demos needed, Brandva could also forecast its revenue for the first time.
What does this case show?
Brandva did not need a new product. It needed a narrower customer, a price list and a sales call that worked every time. Choosing the right customer was the change that mattered most, because every other step got easier once the message was specific.
If you want to fix the same things in your own company, read how to lower SaaS CAC when paid ads get expensive, or see how we run paid acquisition for SaaS.
Common questions
How did Brandva reach $25K in MRR in 90 days?
SaaSRev narrowed the customer to Shopify stores doing $50K to $500K a month, rewrote the positioning around outcomes, introduced three subscription tiers and built a repeatable sales call.
What are Brandva's subscription tiers?
Starter at $197 a month, Growth at $397 a month and Scale at $697 a month.
What changed in Brandva's sales results?
Close rate rose from under 15% to 35%, show rate from 50% to 75%, and product activation from 40% to 70%.
This is the result of a specific engagement. It depends on the company's product, market, budget and sales process, and it is not a guarantee. See our Terms of Use for details.
